Industry Leader, WideOrbit , Introduces New Solutions for Cable Networks and Broadcast Television, and Demonstrates New Enhancements to its Core Solutions in Booths N5129 and N4830 at the World's Largest Broadcast Conference
SAN FRANCISCO -- WideOrbit Inc., the leading provider of advertising management software for media companies, today announced that it will preview several new products in addition to significant enhancements to its core solutions at the 2011 NAB Show in Las Vegas next week. Live demonstrations in WideOrbit booths N5129 and N4830 will showcase the company's world class solutions that enable media companies to manage multiple stations, channels and platforms, as well as multiple media, across sales, traffic, program management, promo optimization, master control, automation and billing.
New WideOrbit solutions that will be previewed include:
* WO Master Control - The first Television master control solution to fully integrate IT and DTV hardware and software into a single-rack solution. Through a radically streamlined architecture, WO Master Control can feed and control up to four channels per server of HD/SD including master control switching, graphics and automation per server including content storage.
* WO Cable Network Sales - A comprehensive sales management solution purpose-built for Cable Networks on WideOrbit's WO Traffic platform. WO Cable Network Sales helps cable networks improve visibility, control and profitability by providing robust capabilities across deal planning and maintenance, rate cards, inventory management, approvals and workflow, stewardship and reporting.
* WO Program Management - The first true centralized program management solution across program acquisitions, network and syndicated scheduling and financial management. WO Program Management delivers complete control over program acquisitions, scheduling and rights across all markets to help Cable Networks and Broadcast Television companies run their operations more efficiently and manage program costs against revenue to optimize ROI.
The latest versions of WideOrbit's core solutions that will be demonstrated include:
* WO Traffic v6.5 - The leading sales, traffic and billing solution that enables media companies to manage multiple stations, channels and platforms, as well as multiple media--including TV, Radio, Cable Networks, MSOs, Mobile Video and Digital Out of Home Networks--from a single software system. WO Traffic v6.5 includes new tools to tag programming for spot placement compatibility or copy violations, create custom, multi-level order approval workflows and book, bill and report on detailed non-linear Internet campaigns.
* WO Sales v2 .1 - Sales management software with CRM and Proposal that helps media companies manage sales operations more efficiently and effectively, drive more revenue from their stations and markets, and significantly improve their bottom line. WO Sales v2.1 delivers advanced reporting capabilities and seamless integration with WO Traffic .
* WO Automation for Radio v3.0 - The industry's most powerful and modern radio automation solution that delivers tremendous operational efficiencies to radio broadcasters. WO Automation for Radio v3.0 delivers several new features including new multi-market file transfer capabilities, Canadian content counter, enhanced user rights and controls, and a new, patent-pending work-saving feature to be unveiled at the NAB Show.
* WO Promo - The promotions optimization tool that allows broadcasters to maximize available promotional inventory by setting targets based on reach and frequency.
* WO Central (beta ) - The Ultimate Ad Marketplace[TM] - The single source solution for advertisers and agencies to purchase TV advertising directly from WideOrbit clients.
"The past year has been an exceptional year for WideOrbit as we enjoyed record growth and revenues," said Eric R. Mathewson, Founder and CEO of WideOrbit. "We are especially gratified that we have been able to help our clients improve their operations as the advertising economy dramatically improved from the challenges of 2008 and 2009. We look forward to another extraordinary year as we launch many exciting new products after investing tens of millions in software development over the previous several years to help make our clients more efficient and more profitable."
WideOrbit is the official and exclusive sponsor of the Television Luncheon at the NAB Show that will take place from 12:30 PM to 2:00 PM on Monday, April 11th at the Las Vegas Hilton. Eric R. Mathewson, Founder and CEO of WideOrbit, will be delivering opening remarks at the luncheon that will welcome the Carsey Werner Company into the NAB Broadcasting Hall of Fame, with Mary Hart of Entertainment Tonight as Master of Ceremonies.
WideOrbit will be giving live demonstrations of all its solutions at the 2011 NAB Show in booths N5129 and N4830 in the North Hall of the Las Vegas Convention Center, April 11th through the 14th. For more information or to schedule a demo, go to www.wideorbit.com/NAB-demo or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, mikez@wideorbit.com.
About WideOrbit
WideOrbit (www.wideorbit.com) is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations - from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,000 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,000+ on WideOrbit Radio Automation platforms. WideOrbit manages more than $14 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports and Univision. WideOrbit is headquartered in San Francisco, with offices in Dallas; Denver; Seattle; Agawam, MA; and Melbourne, Australia.
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